When I talk to people about what they want to achieve in life, we often get on to the subject of what I will call, for want of a better phrase, 'The Entrepreneurial Fantasy'. This is something which a mentor of mine, Bill Bachrach, Chairman and CEO of Bachrach and Associates Inc., has talked about in relation to financial advisers, but it applies to all business owners.
The fantasy is that one day the world is going to work differently than how the world actually works. i.e. "if only people would return my phone calls, I'd be more successful"; "if only people would respond more positively when I call, I'd be more successful"; "if only people would schedule more appointments when I call, I'd be more successful"; "if only people never cancelled, or no-showed or rescheduled, I'd be more successful".
My message, I suppose, is simple: stop wishing the world were different and deal with the world the way it actually is instead of the way you would like for it to be.
The world is how the world is and the reality is that some people will cancel, some people will stand you up, some will reschedule and some will reschedule into eternity - you will have achieved your goals before they actually show up for the appointment or meeting or phone call that they sincerely say they genuinely want to have, but because of the way their life is, they just have to reschedule and no-show a lot of their stuff (not just you!)
Build your business with people that do show up and are able to keep their commitments. The intelligent business owner will build in a 'cushion' to allow for the way the world is.
"Don't wish it were easier, wish you were better. Don't wish for less problems, wish for more skills" - Jim Rohn.
In closing, we could sum up by agreeing not to become distracted by obstacles that you already know will occur and that the success of what you're currently doing is built upon the foundation that preceded it.
No comments:
Post a Comment